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Long Road in China to Protect Cartoon Trademark

By Vincent J. Poppiti and Mian R. Wang
August 30, 2012

Despite its high rate of piracy, the strengthening of intellectual property laws in China has given some hope to owners of trademarks from other countries. The instructive article that follows documents the many twists and turns involved in in seeking to protect the trademark for a Japanese cartoon in China.

Few people in the United States are likely to have heard of Crayon Shinchan, but this Japanese comic-book character is ubiquitous in China. Created in 1992 by Yoshito Usui and published in Japan by Futabasha Publishers Ltd., the comic book chronicles the antics of a high-spirited, five-year-old boy, Shinchan, who is prone to indecent public exposure, propositioning older women and peeking up women's skirts.

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