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Asking for Business

By Kimberly Alford Rice

I did not go to law school to be a sales person '”

The last place most lawyers thought they would be after law school was in the position of selling their services ' although the key to building a prosperous practice is to attract new clients and retain the ones you have. All of these transactions require lawyers to master some basic sales skills, and closing the sale is a non-negotiable part of the process.

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