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The Eighth Annual MLF 50: The Top 50 Law Firms in Marketing and Business Development

By Kimberly Alford Rice, Wendy Stavinoha and Steven Salkin
October 31, 2012

This year's submissions to the MLF 50 were so uniformly excellent, innovative and enthusiastic that it was almost impossible to choose the winners, let alone the Top Five. Every month, our pages extoll the best of marketing and business development ' from current trends to innovative ideas for the future. To see these ideas, and many, many more, in action is a tribute to law firm marketers all across the country. 

Like last year, the focus in successful law firm marketing departments is technology. But now it has become much more refined. Innovative marketers are using their firms' online presence not only to reach out to clients, but to educate and teach their own attorneys. At the touch of a fingertip, clients, the press, attorneys and even the public at large can see what these firms are doing at any given minute ' allowing them to assume a 'real' presence that has never been there before. This is being accomplished through apps, streamlined and user-friendly firm websites, videos, and strong, sure information management.
No longer does a potential client click on a firm's website to be met with a long, dull listing of lawyers. Now, there is every type of information possible, easy to find, easy to read, and above all, intensely useful.

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