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Expanding Your Business in an Emerging Market?

By Adam Schlagman

There's no question that businesses are looking for every competitive advantage they can find these days. From seeking to expand the customer base to lowering production costs, management is always mindful of the bottom line. Consequently, expanding to emerging markets and all the potential they hold has become increasingly attractive for many companies. With these opportunities, of course, come challenges, particularly the concern about escalating compliance and integrity-related risks. In fact, executives are not confident that their companies have effective processes in place to identify and manage these risks when making investments or engaging third parties in emerging markets.

These are some of the key findings of Deloitte Financial Advisory Services LLP's fifth annual Look Before You Leap survey, which solicited the views of 126 business executives on the approaches their companies are taking to address compliance and integrity-related risks in emerging markets. Survey participants represented a wide range of industries including financial services (29%), manufacturing (25%), and information technology and telecommunications (12%). Roughly 75% of participating companies were headquartered in the United States, with other companies headquartered in Canada, Europe, Asia and Latin America.

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