Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
2013 - BUSINESS DEVELOPMENT IS RARELY SIMPLE OR EASY
2013 – BUSINESS DEVELOPMENT IS RARELY SIMPLE OR EASYGrowth in a free market is there to be gained. Firms can always find ways to use growth as a powerful marketing asset. But for firms that finally recognize the need to pursue legal business development, two questions need to be asked: First, how can your firm exploit the current marketplace? And second, what long term strategic and pragmatic business development lessons can you learn, firm size not withstanting, from the modified knowledge that has driven legal services purchasing during the past 4-5 years?Business development is rarely simple or easy. But marketplace fluctuations raise problems for clients as well as for law firms. Those who prepared contingency plans, or learned from the past 4 years, are now prospering. They are the “it” as in Hide and Seek's “tag, you're it.” They are out from behind the trees and actively pursuing new business. And 2013 will be no exception for them.
2013 – BUSINESS DEVELOPMENT IS RARELY SIMPLE OR EASYGrowth in a free market is there to be gained. Firms can always find ways to use growth as a powerful marketing asset. But for firms that finally recognize the need to pursue legal business development, two questions need to be asked: First, how can your firm exploit the current marketplace? And second, what long term strategic and pragmatic business development lessons can you learn, firm size not withstanting, from the modified knowledge that has driven legal services purchasing during the past 4-5 years?Business development is rarely simple or easy. But marketplace fluctuations raise problems for clients as well as for law firms. Those who prepared contingency plans, or learned from the past 4 years, are now prospering. They are the “it” as in Hide and Seek's “tag, you're it.” They are out from behind the trees and actively pursuing new business. And 2013 will be no exception for them.
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.