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Firm Marketing Initiatives: Trends We See for 2013

By Bruce Alltop and Craig Brown

As the recent drama of large firm closings played out in the national media right before our eyes, we had the misfortune (or fortune, depending on how you view it) of seeing something we don't always have the opportunity to see: the inner workings of another firm.

The coup de grace for the demise of these institutions presents a common thread. In the end, one thing becomes patently clear: When lawyers no longer feel they are at a place that can support and reward the ambitions they have for their practice, they head for the door.

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