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MARKETING IS LIKE ALGEBRA
MARKETING IS LIKE ALGEBRANewer partners, senior assoicates and even third-years have been given their marching orders — seek out new opportunities, pursue leads, get in front of prospects and close those deals. As in the Marco/Polo kids game, start popping up whenever and wherever there are prospects.A few of the basic business development tools we find simplest to implement for our clients are discussed below and in following posts. They are designed for firm leadership which must take a strong role in making it all happen and ensure follow up is a constant.Marketing IS like algebra. Keep this overarching theme in mind. Find a formula that works for each attorney, help them refine it when needed, and keep using it. One size does not fit all. Marketing should be tailored according to personality, needs of the firm and needs of the client.One tactic that works for one won't necessarily work for another. In our work wiht clients the tools are simple, easy to implement and produce measurable results.
MARKETING IS LIKE ALGEBRANewer partners, senior assoicates and even third-years have been given their marching orders — seek out new opportunities, pursue leads, get in front of prospects and close those deals. As in the Marco/Polo kids game, start popping up whenever and wherever there are prospects.A few of the basic business development tools we find simplest to implement for our clients are discussed below and in following posts. They are designed for firm leadership which must take a strong role in making it all happen and ensure follow up is a constant.Marketing IS like algebra. Keep this overarching theme in mind. Find a formula that works for each attorney, help them refine it when needed, and keep using it. One size does not fit all. Marketing should be tailored according to personality, needs of the firm and needs of the client.One tactic that works for one won't necessarily work for another. In our work wiht clients the tools are simple, easy to implement and produce measurable results.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Beach Boys Songs Written Decades Ago Triggered Current Quarrel With Lawyers
There's current litigation in the ongoing Beach Boys litigation saga. A lawsuit filed in 2019 against Nevada residents Mike Love and his wife Jacquelyne in the U.S. District Court for the District of Nevada that alleges inaccurate payment by the Loves under the retainer agreement and seeks $84.5 million in damages.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Transfer Tax Implications on Real Property Leases
The real property transfer tax does not apply to all leases, and understanding the tax rules of the applicable jurisdiction can allow parties to plan ahead to avoid unnecessary tax liability.