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Five Social Media Platforms from Which Any Law Firm Can Benefit

By Roe Frazer
January 28, 2013

Leveraging social media is the least expensive way to expand your business and brand your name. Business to consumer (B-to-C) companies long ago embraced the social Web as a way to connect with existing customers and attract new customers. These same methods and available outlets will work for law firms, too. And, you don't have to spend a lot of money with an outside ad agency or marketing firm to get the results you want.

Guiding Social Principals

Before we examine tried and true outlets, a few rules are in order. We have found these to be solid social media guidelines for businesses to follow. There are a lot more considerations, but we believe these are the most critical.

1. Stay positive. All messaging via social media should be positive and uplifting. No complaining, no sarcasm, no schadenfreude, no joking around. It might be tempting to complain about the pace of the TSA airport lines, but it's much better to commend your local TSA for doing their jobs as best they can. A sarcastic comment that may be funny in person often looks rude and cold in the social media world. The same with a joke that went over well at the law firm cocktail party ' usually it won't be (as) funny online. That another celebrity has fallen from grace is best left to the noisy social media crowd.

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