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13 Ways to Amplify Your Communications

By Nicholas Gaffney and Ritchenya Dodd
February 27, 2013

Law firms today need creative and relentless media outreach efforts to position themselves. Among the strongest trends in business communications is content marketing.

While by no means a new practice, content marketing ' creating, repurposing and redistributing content across media channels ' has never been more prominent. Expect that trend to intensify in the year ahead, as more firms embrace blogging, online publication and social media. A clear focus and consistent messaging also set firms apart in today's expansive media arena. It's no longer acceptable to cherry pick speaking and interview opportunities.

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