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Marketing Tech: Business Intelligence Tools Get Personal

By Peter Ozolin
February 27, 2013

It's no secret that the legal profession is a bit slower than corporate America to adopt new technology offerings. This has been true of extranets, CRMs and most recently, listening platforms (sometimes called “listening tools” or “business intelligence tools”). As defined in a Forrester white paper from 2010, listening platforms are “technology and analytics infrastructures that mine and analyze social media (and other informational sources) to deliver insights essential to making informed marketing and business decisions.”

Stated in less white paper-like terms: Listening platforms allow users to monitor “buzz” about clients, competitors, and market/industry trends. The first listening platforms appeared in the corporate market as early as 2006.

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