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Career Journal: Maximizing Your Marketing Talent

By Eva Wisnik

Managing your time as a Marketing/BD professional in a law firm is one of the most difficult aspects of the job. I recently presented a Time Management program to coordinators and specialists from a wide variety of law firms, and they confirmed how difficult it is for them to be proactive and to make time to focus on important marketing projects.

The reason that time management is so difficult for law firm marketers is because you are working for multiple bosses in a client-service, reactive work environment. This translates into having little control over what will hit your desk on any given day at any given minute.

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