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Career Journal: Behavioral-based Interviewing

By Michael DeCosta

As marketing leaders, many of this publication's readership has some familiarity with behavioral-based interviewing techniques. As you have built out your respective teams, perhaps this interviewing style has helped you discern which candidates possess the right leadership attributes to think critically ' and extemporaneously ' in order to meet the demands of working in a fast-paced environment where quick turnarounds and exacting standards are expected at every juncture. By and large, however, most of you as candidates have probably yet to experience this level of scrutiny in an interview.

For those unfamiliar with the interviewing discipline, it is a technique used to get to the essence of an executive's thinking and managerial style. These are competencies'that may not present in a typical interview setting.

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