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The Voice of the Client: Content Is King

By Kathy O’Brien

According to a survey released in May 2013 by Citi Private Bank Law Firm Group, demand for legal services dropped by 3.3% in the first quarter of 2013, sending another clear sign that the law firm gilded age is a distant memory. With belts already tight and so many firms chasing less legal work, it is critical for law firms to stand out from their competition ' and they need to do so in a way that resonates with clients.

“The most important thing to me personally as regards outside lawyers is that they understand enough about our business to ask the right questions and spot the right issues,” one associate general counsel commented in the recent report, Corporate Counsel: Agenda 2013 from ALM Legal Intelligence. “That permeates everything, including budgets.”

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