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Thinking Inside the Box
One of the biggest challenges facing law firm leaders today is finding new and different ways to do things while keeping the trains running on time. This challenge is far-reaching and stretches law firms' budgets and their people every day.'
Technology and knowledge management teams are busy trying to create the latest tools to increase efficiency and ensure that there are adequate servers for service continuity for e-mail, document management, time and billing, and other applications. Marketing teams are trying their hardest to differentiate their firms in a crowded marketplace, ensure the client's voice is in the room, and organize around their key clients, while making sure that cutting-edge client alert gets out the door and the breakfast briefing goes off without a hitch.
This conundrum has some firm leaders drinking from a fire hose or simply putting out fires day in and day out and missing the chance to do something great! When creating new and different, I encourage you to think inside the box.
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