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Online Advertising Favored
Internet advertising is more effective than traditional advertising for both business and legal reasons. From a business standpoint, Internet advertising is less expensive, faster to produce and deliver and thus more effective than traditional advertising. Internet advertising, from a legal perspective, is less encumbered than traditional advertising because statutes regulating advertisement were enacted prior to the existence of the Internet and is consequently more effective than traditional advertising. Additionally, recent enacted advertising regulations favor Internet advertising over traditional advertising.
Internet search engines have supplanted manual search of hard-copy documents as the search method of choice. Consequently, Internet advertising content has replaced traditional information sources, such as the yellow pages. Unsolicited commercial e-mail (spam) has replaced junk mail and cold calls as the marketing outreach tool of first resort. Internet broadcasting is increasingly replacing traditional broadcasting. These changes and others give additional advantage to Internet advertising over traditional advertising.
The goal of both traditional and Internet advertising campaigns is to advertise goods or services to the people who will most likely purchase them. In part, due to the ability to quickly and accurately identify an Internet user via software implanted in the user's Internet device, Internet advertising has revolutionized the advertising industry by better matching sellers with specific buyers. Conversely, traditional channels for advertising continue to advertise to an ideal buyer who is identified as the target audience.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?