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A Value Proposition Aided by Technology

By Gary Ballesteros and Jonathan Cooper

While technology, data and the resulting “insights” are at the core of any successful client-law firm relationship, perhaps the real underlying factors for success are communication, collaboration and trust. The question for many legal professionals remains which comes first, the technology or the trust? The technology provides the necessary infrastructure and establishes a common data set for both client and firm. Although the client might be using the data for budgeting and forecasting, the law firm might be using the same intelligence for performance metrics and cost-per-case. Nevertheless, the two entities are sharing a common point of reference. But it is what you do with that common point of reference that truly defines a successful relationship between client and firm.

A relationship based on open communication, collaboration, sharing, common access to data and intelligence, and a compensation model of shared risk might seem unattainable, but it's become a reality for Tucker Ellis LLP and Rockwell Automation. Industrial automation giant Rockwell Automation managed to establish a unique, trusted and transparent partnership with its outside national counsel, Tucker Ellis LLP.

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