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Media & Communications: New Ways to Provide Value

By Steven Andersen

Not too long ago, I witnessed an interesting argument. “Argument” may be too strong a word, call it a charged exchange. A heated discussion. On one side was a prominent legal sector consultant who painted a uniformly bleak portrait of the future of law firms. He projected that the majority of legal services would soon be commoditized and that fewer ' and larger ' firms would compete more viciously for less, and less interesting, work.

In this forecast, law departments will continue to develop in-house capacity and expertise, cutting further into law firms' bread-and-butter. Once proud professionals, lawyers would increasingly come to resemble legal factory workers, cranking out X units of legal product for rate Y, in a relentless march toward ultimate efficiency. I have to confess, I felt my brow furrow and my soul shrink a bit with each line item ' and I'm not even a lawyer. Call me old-fashioned, but the thought of turning a complex profession into millwork makes me cringe, and I couldn't fathom who would ever want to work like that.

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