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Considerations When Engaging in Internet Marketing

By Tracy A. Finken

In this day and age, most law firms have a website and use the Internet as a large part of their overall marketing scheme. However, the ethical considerations are plentiful and not always clear-cut. Even if your firm utilizes a Web developer or marketing firm, it is ultimately the lawyer's responsibility to ensure that his or her Internet marketing is compliant with the applicable rules of professional conduct and state law.

A lawyer cannot point to the fact that he or she did not create the website or the material on the website as a defense to an ethical violation. Failure to adhere to the rules might result in the imposition of sanctions on the attorney or firm.

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