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Law Firm Mergers Are Growing, Again!

By Bob Gero

As you may have read in a recent edition of The AmLawDaily, legal consultancy Altman Weil reported that our industry most likely will surpass the record 70 mergers reached in 2008. There are a variety of reasons driving this activity; however, regardless of which one or ones apply to your firm's influx of laterals, legal marketers can play an integral role in the new attorneys' success.

By contrast, failure to work with firm management at the outset to effect successful integration practices can more often than not result in laterals leaving. Although the statistics vary from study to study, as many as 45% of those new laterals leave the firm between three and five years. And as expected, that turnover statistic supports concern over the integration processes in place after the marriage.

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