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Marketing Tech: Seven Criteria for Evaluating Your Law Firm's SEO
Why should your firm care about search engine optimization (SEO)? Is it really all that important to law firm marketing? For years, law firms have perceived SEO as a “black art” with a questionable ROI, resulting in a foggy understanding of how it fits into a firm's overall marketing strategy.
From my experience, this uncertainty has arisen because people find SEO difficult to get their arms around. It is a complicated and technical field of digital marketing that is constantly changing as technology evolves. It is also a long-term strategy that requires patience, and there are not always guarantees that your efforts will achieve the results you're looking for.
When I first talk with clients about SEO, I usually encounter hesitation and skepticism. But I can always persuade law firm marketers to agree that their websites play prominent roles in their marketing plans. By extension, if a website is crucial to your firm's marketing picture, then isn't the ability for clients and prospects to find your website online also important? Simply put, if your website is important, then SEO should be important.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Stranger to the Deed Rule
In 1987, a unanimous Court of Appeals reaffirmed the vitality of the "stranger to the deed" rule, which holds that if a grantor executes a deed to a grantee purporting to create an easement in a third party, the easement is invalid. Daniello v. Wagner, decided by the Second Department on November 29th, makes it clear that not all grantors (or their lawyers) have received the Court of Appeals' message, suggesting that the rule needs re-examination.