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Hey Doc, It Hurts When I Do This!
Few initiatives generate more stress, frustration and disappointment for legal marketing professionals than a rebranding campaign. Rebranding efforts may include, among other items, a name change, new logo, revised messaging and advertising imagery, updated marketing materials or a combination of some or all of these components. The objective is to enhance, regain, transfer and/or recreate brand equity.
Ok, that does not sound too difficult or complex, right? So why all the anxiety and cause for concern?
The Greek philosopher Plato is credited with the statement, “Beauty lies in the eyes of the beholder.” Not sure how much Plato knew about brand development, but he certainly understood one of its biggest challenges ' subjectivity. Marketing is, by its very nature, an extremely subjective discipline. We all bring different tastes, biases, preferences, opinions and attitudes to the table. And when you consider the number of individuals who usually have a hand in the development, presentation and approval of a rebranding campaign, it is not difficult to imagine how a well-intentioned undertaking can quickly deteriorate into a battle of wills, egos and political maneuvering.
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Major Differences In UK, U.S. Copyright Laws
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The Article 8 Opt In
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