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Mobile Marketing
In the era of the iPhone, iPad, and Android phones, mobile device use is exploding. In fact, Gartner (the information technology research and advisory firm headquartered in Stamford, CT) predicts that mobile phones will surpass PCs this year as the most common way to access the Internet. For legal marketers, that means new challenges in providing content that is easily accessible through these devices and at a level of quality consistent with our website efforts. Of course, mobile apps have opened up an entirely new channel in which to engage clients. Is your firm ready for “planet of the apps?”
Walk Before You Run
Before you consider whether or not your firm needs an app, test the current user experience of your customers/prospects by accessing your website from a mobile device. Download your website from your mobile device. If you're not able to read attorney bios from your device, for example, your user experience is already sub-optimal. There are many ways to provide a better mobile experience for your clients. Developers can create a “Mobi” version of your website; this is a mobile-friendly version that appears on any hand-held mobile device that has a web browser. Typically, it is a stripped-down version of your site, including the basics such as attorney bios, locations, and news headlines. A number of firms are always developing “responsive” websites that automatically adjust to fit the site of the viewing screen. This is a more expensive option but ensures a seamless client experience.
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The Article 8 Opt In
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