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Your Elevator Pitch

By Frank Mims and Allan Colman

From our estimates, we will all meet approximately 830 new people in 2014. Of those, 707 of them will ask you this question: “What do you do?” Your response and the tone of your reply will dictate the direction, scope, connection and possibility of an ongoing business relationship with these new acquaintances. The elevator pitch is the first volley you serve across the net to develop a new business venture. As this quote widely attributed to American humorist Will Rogers succinctly puts it, “You never get a second chance to make a first impression.”

The Elevator Pitch

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