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The Business of Branding: Help! I Need an Effective Web Strategy!

By Jeff Roberts

Your firm's website is the single most important component in its marketing communications efforts. Period. It's the lynchpin on which all of your other mar/com efforts rest, it's your “first impression,” your opportunity to communicate with targeted clients on a regular basis via blogs, and hopefully it supports your firm's business development efforts.

Recently, Moir' Marketing Partners attended a Legal Marketing Conference, where law firm leaders and marketers gathered to discuss the pressing issues facing their firms. One of the most common themes we heard was the need to update law firm websites and improve their search engine rankings.

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