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Marketing Tech: Using Technology to Streamline Content Marketing
Google the phrase “content marketing” and the CPU on your notebook or tablet will almost explode with search results. Content marketing is hot, especially if you're trying to market legal services.
A case could be made, however, that content marketing has been with us for a long time. Back in the 90s (the 1990s that is), we used to call it a “newsletter” or “client alert.” Sending out alerts about new statutes or novel interpretations of the law and how it could impact one industry sector or another was not only good client service; it showcased the firm's expertise surrounding focus practices to the broader market and even the media. Back in the day, this content was printed on five or 10 pages of paper, stuck in an envelope and mailed. It seems almost quaint now!
Electronic Evolution
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Anti-Assignment Override Provisions
UCC Sections 9406(d) and 9408(a) are one of the most powerful, yet least understood, sections of the Uniform Commercial Code. On their face, they appear to override anti-assignment provisions in agreements that would limit the grant of a security interest. But do these sections really work?