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Marketing Tech: Are Content Analytics the Next Big Thing?
With increasing awareness around “big data” and the benefits of employing analytics to develop and execute marketing strategies, it is no surprise that technology vendors are starting to develop software that crunches a variety of statistics in order to spit out metrics that law firm marketers can use to benchmark their success. We see this all the time in the SEO space, where SEO solutions providers will analyze a law firm's website based on a variety of key metrics, such as domain authority and keyword rankings, in order to produce a report that can inform the firm's future efforts.
What is surprising is the possible application of these analytical solutions to something far less measurable than search engine rankings. I'm talking about content, or more specifically, the written word.
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Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
Risks of “Baseball Arbitration” in Resolving Real Estate Disputes
“Baseball arbitration” refers to the process used in Major League Baseball in which if an eligible player's representative and the club ownership cannot reach a compensation agreement through negotiation, each party enters a final submission and during a formal hearing each side — player and management — presents its case and then the designated panel of arbitrators chooses one of the salary bids with no other result being allowed. This method has become increasingly popular even beyond the sport of baseball.
One Overlooked Element of Executive Safety: Data Privacy
Executives have access to some of the company's most sensitive information, and they're increasingly being targeted by hackers looking to steal company secrets or to perpetrate cybercrimes.