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Speaking Engagements for Attorneys

By Steve Markman

Do you want to be considered a thought leader in your field? Do you want more business for your practice? Most attorneys have recognized the value of holding seminars and workshops at which they can make presentations on a variety of topics. The problem with these seminars is that, more often than not, the law firm is preaching to the choir. The attendees at these seminars usually come from existing clients or prospects previously identified by the firm. What law firms need to do is expose their expertise and practice groups to new prospects for their services.

One of the best ways to accomplish this is to speak at public conferences and meetings produced and sponsored by event organizations, associations, professional and industry trade groups, and academic institutions. By speaking in front of an audience of prospective clients, the attorney demonstrates his or her expertise, often resulting in the attainment of business ' you will be instantly seen as an expert. The key to the success of a speaker program is to identify and secure speaking opportunities with audiences of business executives (or whomever buys your firm's legal services), not just other attorneys. That said, there is often value in speaking at a CLE events, for example, those run by bar associations, because there can be referral business attained.

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