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Marketing Tech: Aligning Accountability and Action

By Ari Kaplan

My friend's seven-year-old son spends his time online watching other people play video games. He does not play them and does not know those who do. His pastime is part of a growing trend associated with monitoring others, rather than performing ourselves. After all, many professionals successfully leverage tools like Twitter as a means of solely studying the contributions of their peers.

While it may be entertaining and even effective, the current business climate requires a combination of examination and execution. In fact, while there is so much commentary about disruptive technology that is transforming industries and individuals, there is a greater revolution afoot. Those who monitor their own progress, collaborate with others to ensure forward momentum, and focus on achieving self-selected goals fuel the ultimate disruptive force: accountability.

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