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Professional Development: The New Operating Prowess Required of Today's Marketing Leaders
Without question, legal marketing executives have shown their versatility over the years by continuously evolving their skills to meet the changing demands within law firms and to address the dynamics of the legal market. As pioneers in this evolving functional discipline, the creativity of these executives has allowed them to make easy adaptations to meet ever-changing mandates. This is, after all, a “left-side-of-the-brain” type of group, who use artistic flair to create form from a blank sheet of paper. Yet, the creativity they used especially in the area of marketing communications ' while remaining an invaluable characteristic ' has been usurped by the demand for stronger operational prowess. Form now follows function. Science has once again merged with art.
Admittedly, operations have never been a strong suit of most marketing executives. Few are trained or well-versed in business functions outside their bailiwick ' functions such as HR, IT, and Finance. Nor do many possess the formulaic mindset that can help create effective operating work streams, project management and process methodologies. A brief review of today's position descriptions of marketing roles in law firms, however, reveals where the jobs' demands are growing most rapidly. They are indeed in the area of setting up operating systems that support an effective business process for sustainable and scalable business development. Let's take a look at just a few samples of some of the new responsibility line items in marketing job descriptions.
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The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
The DOJ's New Parameters for Evaluating Corporate Compliance Programs
The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.
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This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.
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