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Professional Development: The New Operating Prowess Required of Today's Marketing Leaders
Without question, legal marketing executives have shown their versatility over the years by continuously evolving their skills to meet the changing demands within law firms and to address the dynamics of the legal market. As pioneers in this evolving functional discipline, the creativity of these executives has allowed them to make easy adaptations to meet ever-changing mandates. This is, after all, a “left-side-of-the-brain” type of group, who use artistic flair to create form from a blank sheet of paper. Yet, the creativity they used especially in the area of marketing communications ' while remaining an invaluable characteristic ' has been usurped by the demand for stronger operational prowess. Form now follows function. Science has once again merged with art.
Admittedly, operations have never been a strong suit of most marketing executives. Few are trained or well-versed in business functions outside their bailiwick ' functions such as HR, IT, and Finance. Nor do many possess the formulaic mindset that can help create effective operating work streams, project management and process methodologies. A brief review of today's position descriptions of marketing roles in law firms, however, reveals where the jobs' demands are growing most rapidly. They are indeed in the area of setting up operating systems that support an effective business process for sustainable and scalable business development. Let's take a look at just a few samples of some of the new responsibility line items in marketing job descriptions.
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Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
Risks of “Baseball Arbitration” in Resolving Real Estate Disputes
“Baseball arbitration” refers to the process used in Major League Baseball in which if an eligible player's representative and the club ownership cannot reach a compensation agreement through negotiation, each party enters a final submission and during a formal hearing each side — player and management — presents its case and then the designated panel of arbitrators chooses one of the salary bids with no other result being allowed. This method has become increasingly popular even beyond the sport of baseball.
Disconnect Between In-House and Outside Counsel
'Disconnect Between In-House and Outside Counsel is a continuation of the discussion of client expectations and the disconnect that often occurs. And although the outside attorneys should be pursuing how inside-counsel actually think, inside counsel should make an effort to impart this information without waiting to be asked.