Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Marketing the Law FirmFeaturesKickerLaw Firm ManagementLJN NewslettersNewsSectionsTopics

Communicating in the Moment: Managing Expectations Is The Key to Great Client Service!

By Adam Severson
August 02, 2014

The stature and credibility of any marketing and business development team in the country is based on the experiences that internal clients have with the team. Each of these service experiences is the result of a multitude of interactions, big and small. I have found that when lawyers or other administrative professionals connect with a member of the team, they have simply worked with someone in “marketing.” This phenomenon has its pros and cons. The benefits are shown when all are pulling in the same direction; great things happen and people notice! The challenge occurs when a ball gets dropped; no matter how significant or insignificant, “marketing” dropped the ball. To help address this challenge, I have worked diligently with my team in discussing positive ways to “communicate in the moment.”

Background

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
The DOJ's Corporate Enforcement Policy: One Year Later Image

The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.

The Bankruptcy Hotline Image

Recent cases of importance to your practice.

Use of Deferred Prosecution Agreements In White Collar Investigations Image

This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.

The DOJ's New Parameters for Evaluating Corporate Compliance Programs Image

The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.

How AI Has Affected PR Image

When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.