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Media & Communications: Corporate Journalism, The Future of Law Firm Marketing
The most important piece of legal marketing of 2014 was not legal marketing at all. Instead, it was a piece of journalism.
On June 23, HBO broadcast the television premiere of “The Case Against 8,” a behind-the-scenes look at the legal battle to overturn California's gay marriage ban. The film was not made to be a promotional tool for the lead attorneys on the winning side, Ted Olson and David Boies, but rather to report on a piece of history. It was not made by law firms or legal marketers, but rather documentary filmmakers. And yet, Mr. Olson and Mr. Boies could not have purchased better marketing if they tried. Each time the “The Case Against 8″ airs, millions of people invest in the story of the litigation, witness the appellate lawyers' involvement in the case, and come away with an enhanced appreciation for their work.
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Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
Judge Rules Shaquille O'Neal Will Face Securities Lawsuit for Promotion, Sale of NFTs
A federal district court in Miami, FL, has ruled that former National Basketball Association star Shaquille O'Neal will have to face a lawsuit over his promotion of unregistered securities in the form of cryptocurrency tokens and that he was a "seller" of these unregistered securities.
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Blockchain Domains: New Developments for Brand Owners
Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?