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Social Media Scene: Creating a Blogging Strategy When Blogging Isn't Your Business
Chances are that if you have started marketing yourself online, then you have a blog (or were told to have a blog). Blogging has become a channel with which you can consistently share stories and expertise about your company, keep top-of-mind awareness, and show yourself to an audience that may not have discovered you as easily. Blogging also helps seed the Internet (and specifically, search engines and social networks) with more content about your business, thereby increasing your visibility and web footprint to potential customers.
However, blogging has its drawbacks. For example, a blog post does not usually have the same measurable impact on your bottom line as, say, a landing page for a product or contact form. Your blogging schedule needs to be frequent enough so that new visitors to your website who look at your blog realize that you are actively maintaining it (where static content, like a Services page, does not need to have a date at all). Finally, blogging takes time, between researching, publishing, optimizing, and creating all the marketing support material that allows you to share it effectively on social media and other channels.
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Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
Risks of “Baseball Arbitration” in Resolving Real Estate Disputes
“Baseball arbitration” refers to the process used in Major League Baseball in which if an eligible player's representative and the club ownership cannot reach a compensation agreement through negotiation, each party enters a final submission and during a formal hearing each side — player and management — presents its case and then the designated panel of arbitrators chooses one of the salary bids with no other result being allowed. This method has become increasingly popular even beyond the sport of baseball.
Disconnect Between In-House and Outside Counsel
'Disconnect Between In-House and Outside Counsel is a continuation of the discussion of client expectations and the disconnect that often occurs. And although the outside attorneys should be pursuing how inside-counsel actually think, inside counsel should make an effort to impart this information without waiting to be asked.