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<i>Leadership</i>: Law Firm Marketing and Sales Leadership
Helping a firm's marketing and sales team to perform at its peak is part of the role of an effective firm leader. There are two key areas where firm leadership may play an important role.
First, as firms move to a more client-centric, service-oriented culture, the sales director position is becoming an increasingly important role. This change of focus within the marketing and business development team does not mean that marketing doesn't matter; it means that all the great marketing support will be better leveraged by seasoned sales professionals who have experience turning activities into revenue-generating opportunities. The bigger challenge we see is for law firm leaders to understand the connection and to strongly support both areas of the firm. In some cases, CMOs and Directors who lead these teams are being pushed aside by law firm leaders who believe these individuals have served their purpose in firms ' and that now a skilled sales professional needs to run the show. We say, “hold on!” There are some key elements leaders would do best to understand to help define who the right fit is for the leadership role.
Separate Teams
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
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Legal Possession: What Does It Mean?
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