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<i>Professional Development</i>: Training Effectiveness

By David Cruickshank

Imagine that your firm has just appointed you the Professional Development Partner, and you have been told that business development training for partners is the top priority. The next day, responding to your urgent request, the Professional Development Director gives you websites and brochures for 10 business development training consultants. That evening, late at your desk, you try to sort out which of these bewildering offerings might be the best investment. As you scroll through the last website, you drift off to sleep.

In a cloud, the business development training genie appears and offers you the standard three wishes. The genie also agrees to a conversation about implementing your wishes.

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