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When Clicks Don't Count
There's a lot of allure when it comes to viral content. The thought of law firm marketing whizzing through the Web, without cost to the firms, is enough to make a person cry. Just ask Buzzfeed, which has a business model that includes creating videos and posts designed to go viral.
But when it comes to marketing your firm, Eric Fletcher, CMO and business development officer at Liskow & Lewis, Dallas, warns that the attempt to make something go viral can actually backfire. “Each time we are seduced into reaching for the masses, we take our eye off strategic targets,” he writes in this recent post.
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Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.