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Credit Card Information Security Issues in Franchising

By Craig R. Tractenberg and Keri McWilliams
November 30, 2014

Data breaches at Target, Home Depot, Neiman Marcus and P.F. Chang's are front-page reminders of the vulnerability of customer payment information in the retail sector. Verizon estimated that “74% of attacks on retail, accommodation, and food services companies target payment card information.” In Federal Trade Commission v. Wyndham Worldwide, Case No. 13-cv-01887 (D. N.J. 2014), the Federal Trade Commission (FTC) brought suit claiming that a franchisor's alleged failures to maintain reasonable security measures constituted unfair and deceptive practices under Section 5 of the FTC Act. Although the FTC is clear about what the franchisor allegedly did wrong (failed to employ commonly used methods of data protection, such as complex passwords, network inventories and firewalls), little guidance exists from the FTC to help franchisors determine what standards are reasonable.

What We Can Learn From'Credit Card Companies

In 2006, five major credit card brands (Visa, MasterCard, American Express, Discover Financial Services and JCB International) formed the Payment Card Industry (PCI) Security Standards Council to address issues of credit card payment security. The security council ultimately promulgated the Payment Card Industry Data Security Standard (PCI-DSS). PCI-DSS is a set of standards developed to ensure the security of all credit card payment information handled by merchants. The standards are intended to apply to any business that processes, transmits, or otherwise handles credit card transactions. Accordingly, these standards are applicable and relevant for franchisors and franchisees alike. Although all companies that accept credit cards are required to be PCI-compliant, a significant percentage of businesses fail to understand their PCI-DSS obligations. For franchise systems, the consequence of a data breach involving credit cards, even if limited to an individual franchise, can be very damaging both in dollars and brand good will. And that threat will only increase. The August 2013 Nilson Report estimated that total global payment-card fraud losses were $11.3 billion in 2012.

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