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Marketing Tech: Five Steps to a Strategic Marketing Technology Budget

By Kelly Harbour
November 30, 2014

Budgeting is one of the few predictable functions in legal marketing, and yet, for many, it is a thankless exercise in doing more with (even) less year over year. At the same time, the technology implemented in law firms continues to grow in sophistication and, consequently, cost. Drafting a technology budget that adds value to the firm is increasingly important, and following these five steps will go a long way in ensuring that is the case.

Step 1: Identify how marketing will help advance the firm's strategy.

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