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Social Media Scene: Using Your E-mail Newsletter

By Stephan Hovnanian
November 30, 2014

Attorneys are at a disadvantage when it comes to marketing themselves and their firms. Restrictions on what you can share notwithstanding, your clients typically don't need you on a regular basis. You're in and out of their lives and businesses, but continued interactions are what translate to referrals and new opportunities to work together. So, how does a firm balance its need for client touch points without annoying a client who doesn't need these services at the moment?

The answer: a well-thought-out e-mail newsletter.

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