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How to Work with a Business Development Coach
Like all businesses, law firms remain concerned about the economic climate. Firms continue to feel the effects of reduced legal budgets, convergence, heightened competition and clients who are demanding that their firms do more with less. As a result, many firms are stepping up their business development game, often pressing greater numbers of lawyers to be actively engaged in, and accountable for, developing business.
One tactic firms are employing to help their lawyers reach revenue goals is the use of a business development coach. If your firm is pursuing coaching in the New Year and your name is on the list of those who will work with a coach, you've likely experienced one or more of some typical reactions to the news. You may be thinking, “I don't have time for this,” or, “How is an outsider going to help me develop business?” or maybe even, “Okay, maybe this is a good thing, but I have no idea how it works.”
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