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<b><i>Social Media Scene:</i></b> How Social Media Has Changed PR and Corporate Communications at Law Firms

By Guy Alvarez
January 31, 2015

Technology has become a disruptive force in the legal industry and in the way legal services are delivered. Perhaps no technology has had a larger impact in the way law firms communicate with their clients and prospects than social media.

In 2014, my company, Good2bSocial, conducted a joint study, The Social Law Firm Index', in conjunction with Above the Law, to assess the extent to which U.S. law firms were using and relying on social media technologies and practices as part of their business operations. Our research was particularly focused on the large law firm segment, specifically the 50 largest firms in the U.S. as identified by The American Lawyer.

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