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Why Social Media Should Not Be Ignored

By Susan Carol, Darron Markwood and Byron Saintsing
January 31, 2015

At the annual Equipment Leasing and Finance Association's (ELFA) Convention this past October, our social media panel discussion was surprisingly well attended. Such interest was unexpected because there are many industry executives who still don't see the value of including social media in their business communications mix. But, they should not ignore it, and this article will explain why.

The panelists included marketing and communications professionals as well as an industry lawyer who addressed concerns about social media risks.

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