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Building a Star-Studded, Long-Tenured Marketing Team

By Jennifer Johnson Scalzi
February 28, 2015

It's nearing the end of the first quarter and if you're like most people, you solidified goals as close to January as possible and are regularly checking in on your team to gauge whether you've met the milestones. As we all know, setting and achieving goals in a professional services environment can be challenging due to the differences in marketing certain practice groups and in how one practice group may perceive success compared with another.

As a result, many marketing leaders find themselves in a constant state of flux. They're dealing with the above dynamic and they're also under intense pressure to bring in best practices from outside the industry. It's a push-and-pull: Firms want the innovation that other industries bring, but they also want fast results and don't want to wait for the ramp-up. Marketing leaders are tasked with building the best teams, full of innovative thinkers from outside the industry who can effect change, but also chock-full of legal marketing expertise and team members who “get it” and know how to get things done fast in a partnership environment. A consequence of managing this constant push-and-pull is that talent management can take a back seat.

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