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<b><i>Marketing Tech:</i></b> The Compelling Case for Mobile Marketing

By Larry Bodine

Less than half of AmLaw 200 firms have mobile websites, but that may change soon. In January, Google started sending messages to web operators to “fix mobile usability issues.”

Google is already labeling sites that are “mobile friendly,” and penalizes sites with a bad mobile experience. It is clear that mobile-friendly sites will be rewarded with a ranking boost.

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