Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Marketing the Law FirmFeaturesKickerLaw Firm ManagementLJN NewslettersNewsSectionsTopics

<i>Social Media Scene:</i> Identifying the Utility of Social Networks

By Stephan Hovnanian
May 02, 2015

You've heard it a thousand times: You need to market yourself and your firm on social media. And it's true, you do, but maybe not for the reasons you think, and maybe not on the networks that self-proclaimed “experts” tell you to be active on.

I had an opportunity to interview Neal Schaffer, an established and influential author, social media speaker, strategy consultant, and community owner of Maximize Your Social, about finding the utility of social networks. We were speaking about why so many established “social media experts” hadn't taken up Google+ beyond claiming their profile and posting once in a while. Schaffer pointed out that, even though their audience may look up to them as a resource for all social networks, they probably just hadn't found the right reason to warrant diverting time from other activities to spend on Google+.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It Image

Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?

Bankruptcy Sales: Finding a Diamond In the Rough Image

There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.

The DOJ's Corporate Enforcement Policy: One Year Later Image

The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.

A Lawyer's System for Active Reading Image

Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.

Protecting Innovation in the Cyber World from Patent Trolls Image

With trillions of dollars to keep watch over, the last thing we need is the distraction of costly litigation brought on by patent assertion entities (PAEs or "patent trolls"), companies that don't make any products but instead seek royalties by asserting their patents against those who do make products.