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<b><i>Media & Communications:</i></b> Communicating Value in a Buyer's Market
It's easy to lose sight of purpose in a law firm ' especially as marketers. All the amazing opportunities “The Information Age” brings quickly deflate against the unresponsiveness or death-by-consensus model of law firm leadership. In these moments of defeat, the temptation to settle is strong. Or to assume the firm struggles with differentiation because it doesn't track purchasing patterns. (Tough to draw insight when 30% of matters are coded at intake as “other” or “advisory.”)
Yet beneath the troublesome governance model, unstructured data, or unsound economic analysis, we will find that attorneys instinctively know what business they're in ' with or without data. The challenge is, they don't know how to communicate it. And we can help.
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