For the past decade, business development training and coaching have been considered the standard for growing more firm business. Those who have benefited are primarily senior associates and newer partners.
<b><i>Sales Speak:</i></b> What's Missing in Law Firm Business Development?
With competition growing, clients terminating long-term relationships and the inability of firms to keep up with technology and marketplace changes, business development training and coaching have become mainly a palliative measure, ignoring the primary problem.
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