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Has one of your partners read a news story in which an attorney at another law firm was quoted? Or perhaps seen competitors on television speak on a hot topic that affects their own clients? No doubt you received an angry e-mail or call asking, “Why her and not me?”

","

You know the answer, of course. The person in question was introduced to the reporter as an authoritative source on a compelling business issue.

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ARTICLE/2015/09/01/why-her-and-not-me-best-practices-for-initiating-and-maintaining-relationships-with-reporters/Law Journal Newsletters2015-09-02 00:00:00

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