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'Why Her and Not Me?' Best Practices for Initiating and Maintaining Relationships with Reporters

By Janet Falk
September 02, 2015

Has one of your partners read a news story in which an attorney at another law firm was quoted? Or perhaps seen competitors on television speak on a hot topic that affects their own clients? No doubt you received an angry e-mail or call asking, “Why her and not me?”

You know the answer, of course. The person in question was introduced to the reporter as an authoritative source on a compelling business issue.

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