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<b><i>Professional Development:</i></b> Trust: Addressing The Issue In Business Development Training

By Bruce Alltop

In my early days as a law firm Chief Marketing Officer, I was approached by our Professional Development team asking for a meeting to discuss my contribution to the lawyers', well, “professional development.” Previously, during my tenure as Director of Sales at Ernst & Young, I did not have the good fortune to interact with a Professional Development team, so I wasn't sure what to expect from this meeting. In hindsight, I certainly wish I had recognized the value and, as such, worked more closely with the Professional Development department as we changed the sales culture at that great firm.

Incidentally, I'm told that my colleagues who are still with E&Y have found their relationship with these professionals to be invaluable. So, back to the meeting request referenced above. I wasn't sure what to expect from this meeting. How was I going to help them with “professional development?” The answer now is certainly obvious, but, back then, I didn't equate business development training with lawyer “professional development.” I simply viewed it as business development training'my view couldn't have been more myopic. Thankfully though, the Professional Development team at my firm was amazing and, as a result, I learned a great deal from them.

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