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<b><i>At the Intersection:</i></b> Strategic Pricing
The difference between pricing legal work the way law firms have always done it and strategic pricing is simple: The former looks at the price tag from the law firm's point of view, focusing on revenue and profitability. The latter focuses not on how much clients can be convinced to pay, but on perceived bang for the buck, that is, how the client looks at value in the context of it overall business.
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