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<b><i>Media & Communications: </i></b> Why You Should Be Newsjacking
Newsjacking is a method of leveraging hot news items to generate brand recognition and client visibility. Successful newsjackers track breaking news and emerging trends, and use clever thinking to either make connections that put their clients front and center, or to simply insert their clients into a high-profile conversation that otherwise would never have included them.
In legal marketing, lawyers have long been stymied by their inability to discuss confidential matters, and newsjacking offers an exciting new means of sidestepping this issue. Even if lawyers can't discuss a particular case, they can offer compelling insights based on their relevant areas of expertise. Newsjacking can bring a savvy firm to the forefront of a hot legal issue, completely circumventing any confidentiality concerns.
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Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
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